The iPhone 11 Pro and iPhone 11 Pro Max are smartphones designed, developed and marketed by Apple Inc. They are the 13th-generation flagships of the iPhone, succeeding the iPhone XS and iPhone XS Max, respectively. Apple CEO Tim Cook unveiled the devices alongside a lower-end model, the iPhone 11, on September 10, 2019, at the Steve Jobs Theater at Apple Park. Pre-orders began on September 13, 2019, and went on sale on September 20.